The Clear-Cut Difference Between Copywriting and SEO Content Writing Services

Written by :  Linda
Published on : September 27, 2022

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If you rely on a website for your business, you need SEO content writing services. Search engine optimization or SEO refers to optimizing a site so that search engines find it readily. Without SEO, search engines such as Google might overlook your site when someone searches online for your products or services.

Also, SEO improves your site’s rank in search engine results. What does this mean? Simply put, consider when you search for something online, and the list of sites you’re provided. Ranking refers to where a site falls within those results. The higher a site’s rank, the more likely someone will click its link after searching.

With this in mind, you might be wondering the difference between SEO content writing, and copywriting. While all offer vital services for your company, the results are very different. Check out some added details about the difference between copywriting and content writing, so you make the best decision about what’s needed for your website!

copy writing vs content writing

The Real Difference Between Copywriting and Content Writing

Search engine optimization and copywriting are similar, but not the same. Consider their differences in a bit more detail so you know which is right for you.

The goal of an SEO content writer

First, consider that the goal of SEO is to ensure search engines find and rank a site more effectively. Consequently, SEO content considers details important to search engines, not just potential customers. As one example, SEO content writing services for local companies often include major city names. This is done because potential clients often include their city’s name when searching for those services.

In turn, an SEO writer for a pressure washing company in Tampa includes that city name throughout their content. As a result, search engines will rank that site better when someone searches “pressure washing Tampa.”

As another example, search engines might assume small sites without much content are not credible or legitimate. So, SEO writers ensure a certain word count when creating content for webpages to make the site more credible and include enough keywords and related keywords necessary to rank in that niche topic.

The goal of a copywriter

On the other hand, the goal of copywriting is to convert website visitors to potential leads and eventual sales. In turn, copywriting often includes reasons why someone should take action (i.e. click a link or make a call). These reasons might include low prices, the value of your services, and so on.

The bottom line is that SEO appeals to search engines, trying to get readers to your site. Copywriting appeals to those readers once they arrive! So, they might overlap in content but must include different details and features to be effective.

SEO content writing services

An Example of Copywriting vs Content Writing

Copywriting and content writing are two different things. Copywriting is the process of writing advertising or promotional materials. Content writing, on the other hand, is the process of creating content for websites, blogs, and other online publications.

Example of copywriting for a new ice cream company:

Looking for a delicious and refreshing treat? Look no further than our new ice cream company! We have all the flavors you could ever want, plus we offer free delivery right to your doorstep. We’re running a summer special for 25% off all summer on Fridays, so hurry and order today!

Example of content writing for the ice cream company’s new website:

Our company, Mr. Scoops, was founded in 2018 with the vision of creating the best ice cream in the world. Our team of experts have over 20 years of experience in the ice cream industry, and we only use the finest ingredients to create our delicious products.

We currently offer a variety of flavors, including chocolate, vanilla, strawberry, and mint chocolate chip. Our staff is friendly and knowledgeable, and we’re always happy to answer any questions you may have.

We invite you to come to visit us at our ice cream store in downtown Chicago or order online today! Thank you for considering Mr. Scoops as your go-to source for delicious ice cream.

Do content writers need to know SEO?

Writers provide a variety of valuable content for website owners, and not all of it includes SEO. For example, content writers might ghostwrite blogs for various website owners. Posting blogs regularly keeps your website content fresh so search engines continue to rank your site effectively.

However, some sites might already be very search-engine friendly. Also, blogs are sometimes used to encourage visitors to bookmark a site and return consistently. Readers might also sign up for regular blog emails, an excellent marketing tool. In those cases, blogs and other content might not need to include any SEO content.

On the other hand, most website page content should be SEO-friendly. In turn, someone writing content for those pages should understand SEO fundamentals! Without quality SEO content, search engines might overlook a site, no matter the product or service it sells.

What does an SEO copywriter do?

Copywriting and SEO are somewhat different but can overlap in content, as said. Both offer valuable content for a website and can get potential customers or clients to your front door.

Consequently, some companies might need to hire an SEO copywriter, to cover all their bases, so to speak. That writer can provide needed SEO content, ensuring search engines find a site. At the same time, their content encourages visitors to follow through and become potential leads or paying customers!

Consider a few details for how this might work. The content writer starts with basic SEO keywords and other needed details. He or she might then include calls to action or sales pitches in their writing.

As an example, content for that pressure washing company in Tampa will include the city name when needed. Additionally, the content writer keeps each webpage to a specific length, so it’s search engine friendly.

In addition, he or she tailors their writing so that it impels visitors to invest in pressure washing services. The content might include the benefits of pressure washing and why that company is better than the competition. In turn, their content catches the attention of both search engines and customers!

completing copywriting services

What type of content is best for SEO?

If your website needs SEO content, ensure you hire an experienced, qualified writer. This means someone familiar with search engine demands. For example:

  • A high-quality SEO writer knows to include related or secondary keywords throughout their content. These keywords are similar to the words most used by those searching for your business. As an example, someone writing for a power washing company might include the phrases “pressure washing” or “power washing contractors.”
  • For local companies and contractors, SEO writers ensure they include cities and areas serviced.
  • An SEO writer uses bulleted and numbered lists where appropriate, as these get the attention of search engines.
  • Experienced SEO writers know the right word count for webpages, blogs, and other content types.
  • On the other hand, using keywords and other phrases too often makes a site seem less credible. In turn, an SEO writer knows how to ensure content stays organic and legitimate.

In addition to all these details, professional SEO writers ensure their content engages the reader. Moreover, they tailor their writing, so it’s easy to follow on a variety of mediums, including computers, tablets, and phones. Consequently, a site owner is sure to get as many hits and leads as possible from that content!

Insight Writing Agency is happy to provide this information about SEO content writing services to our readers. Hopefully, it helped you understand the difference between SEO and copywriting. If you’re in the market for expert content for your business, give us a call! We specialize in high-quality website pages, blogs, copywriting, and more. Additionally, our content is always fresh and engaging and tailored to every client individually. To find out more, contact us today.

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