If you rely on a website for your business, you need SEO content writing services. Search engine optimization or SEO refers to optimizing a site so that search engines find it readily. Without SEO, search engines such as Google might overlook your site when someone searches online for your products or services.
Also, SEO improves your site’s rank in search engine results. What does this mean? Simply put, consider when you search for something online, and the list of sites you’re provided. Ranking refers to where a site falls within those results. The higher a site’s rank, the more likely someone will click its link after searching.
With this in mind, you might be wondering the difference between SEO content writing, and copywriting. While all offer vital services for your company, the results are very different. Check out some added details about the difference between copywriting and content writing, so you make the best decision about what’s needed for your website!
Search engine optimization and copywriting are similar, but not the same. Consider their differences in a bit more detail so you know which is right for you.
First, consider that the goal of SEO is to ensure search engines find and rank a site more effectively. Consequently, SEO content considers details important to search engines, not just potential customers. As one example, SEO content writing services for local companies often include major city names. This is done because potential clients often include their city’s name when searching for those services.
In turn, an SEO writer for a pressure washing company in Tampa includes that city name throughout their content. As a result, search engines will rank that site better when someone searches “pressure washing Tampa.”
As another example, search engines might assume small sites without much content are not credible or legitimate. So, SEO writers ensure a certain word count when creating content for webpages to make the site more credible and include enough keywords and related keywords necessary to rank in that niche topic.
On the other hand, the goal of copywriting is to convert website visitors to potential leads and eventual sales. In turn, copywriting often includes reasons why someone should take action (i.e. click a link or make a call). These reasons might include low prices, the value of your services, and so on.
The bottom line is that SEO appeals to search engines, trying to get readers to your site. Copywriting appeals to those readers once they arrive! So, they might overlap in content but must include different details and features to be effective.
Copywriting and content writing are two different things. Copywriting is the process of writing advertising or promotional materials. Content writing, on the other hand, is the process of creating content for websites, blogs, and other online publications.
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Writers provide a variety of valuable content for website owners, and not all of it includes SEO. For example, content writers might ghostwrite blogs for various website owners. Posting blogs regularly keeps your website content fresh so search engines continue to rank your site effectively.
However, some sites might already be very search-engine friendly. Also, blogs are sometimes used to encourage visitors to bookmark a site and return consistently. Readers might also sign up for regular blog emails, an excellent marketing tool. In those cases, blogs and other content might not need to include any SEO content.
On the other hand, most website page content should be SEO-friendly. In turn, someone writing content for those pages should understand SEO fundamentals! Without quality SEO content, search engines might overlook a site, no matter the product or service it sells.
Copywriting and SEO are somewhat different but can overlap in content, as said. Both offer valuable content for a website and can get potential customers or clients to your front door.
Consequently, some companies might need to hire an SEO copywriter, to cover all their bases, so to speak. That writer can provide needed SEO content, ensuring search engines find a site. At the same time, their content encourages visitors to follow through and become potential leads or paying customers!
Consider a few details for how this might work. The content writer starts with basic SEO keywords and other needed details. He or she might then include calls to action or sales pitches in their writing.
As an example, content for that pressure washing company in Tampa will include the city name when needed. Additionally, the content writer keeps each webpage to a specific length, so it’s search engine friendly.
In addition, he or she tailors their writing so that it impels visitors to invest in pressure washing services. The content might include the benefits of pressure washing and why that company is better than the competition. In turn, their content catches the attention of both search engines and customers!
If your website needs SEO content, ensure you hire an experienced, qualified writer. This means someone familiar with search engine demands. For example:
In addition to all these details, professional SEO writers ensure their content engages the reader. Moreover, they tailor their writing, so it’s easy to follow on a variety of mediums, including computers, tablets, and phones. Consequently, a site owner is sure to get as many hits and leads as possible from that content!
Insight Writing Agency is happy to provide this information about SEO content writing services to our readers. Hopefully, it helped you understand the difference between SEO and copywriting. If you’re in the market for expert content for your business, give us a call! We specialize in high-quality website pages, blogs, copywriting, and more. Additionally, our content is always fresh and engaging and tailored to every client individually. To find out more, contact us today.