Business owners often find themselves wondering how to rewrite website content. One reason to edit your current website is to accommodate changes in your business. Two, regularly editing your website copy can make it work more effectively in getting customers or clients to your door!
Additionally, a website owner might realize that their site’s current content is written poorly and needs polishing and editing. In any case, changes are vital, no matter your website niche. Overlooking content errors might make web visitors assume that you lack attention to detail in all areas of your business; No one wants that.
You can rewrite website content easily without having to start from scratch. Also, you can take that content and rebuild a website when needed. With this in mind, check out 10 tips on where to start when it’s time to rewrite old content.
Rewriting a website means revising content on the site. This can be done for a number of reasons, such as to update the content, to make it more user-friendly, or to improve the search engine optimization (SEO) of the website. Website rewriting is an important part of website maintenance and can help ensure a website’s success.
When rewriting a website, it is important to keep the same overall structure as the existing site, such as the slug or URL structure. It is also important to consider any changes that need to be made to the website’s design or layout in order to make sure it looks visually appealing and functions properly.
Website rewriting can also involve adding new content, such as blog posts, videos, or infographics. This kind of content can not only help improve a website’s SEO but can also help engage visitors and keep them on for longer, reducing a website’s bounce rate. You can determine the bounce rate by connecting your website to Google analytics.
Word count is vital when creating website content. First, a site needs enough words to keep readers on the page, making search engines see your site as legitimate. Second, too many words and the visitor might get overwhelmed and simply click away! How do you balance these two directives?
One way to accomplish this is to consider your audience and why they’re on your page. Two, don’t hesitate to vary your website page content!
The best way to determine what your word count should be is to look at the top three competitors’ word counts for a similar page.
For example, if you’re writing a page about dog grooming in St. Louis. You would google “dog grooming St. Louis” to see who comes up first in the results. Make sure to ignore search results such as Yelp, HomeAdvisor, Facebook, etc. and only review pages that are from actual businesses. Then, you can use a free tool like WordCounter.net or a Word Counter extension to determine the word count you need to outrank these top three positions. For this example, you’d find that the top three organic positions all don’t have more than 500 words so you would want to write at least 500-750 words to rank your content higher in Google.
When writing website content, keep each sentence at 20 words or less! Readers typically find longer sentences confusing and difficult to follow. Also, keeping them under ~20 words avoids run-on sentences and repetitive information.
To make this process less cumbersome, start by copying and then pasting your web content into a word processor program like Grammarly or Hemingway Editor. Both of these programs will highlight areas of the content that are difficult to read and need improvement.
Website owners should remember that many people surf the internet from their smartphones. This means that a visitor can easily get lost in long content sections. With this in mind, consider breaking up sections into 300 words or less and adding headings between them.
These shorter sections not only keep readers from getting overwhelmed but they also keep visitors on your site. A reader might start scrolling down the page and then stop when they see a new compelling subheading. Consequently, they’re less likely to click away from your site and more likely to keep reading.
This is also true for blog post content. Now, it may seem counterintuitive to put the answer the visitor needs at the top of the page, but there’s a method to this madness. Joe Shmoe is not the only visitor to your webpage or blog, Google also crawls every page on your site. If they don’t find a quick summary at the top of the post explaining the answer or content to follow, your content may get downgraded.
Search engines flag websites with grammar mistakes, and these also detract from your message. Additionally, a reader might see poor grammar as an indicator of poor-quality work or a lack of attention to detail!
If you struggle with proper grammar, invest in an editing tool that catches these mistakes for you. For example, you can paste your content into Grammarly or Writer.com. These sites flag mistakes and can even offer suggestions for improvement.
There are typically two mistakes you can make when it comes to web content vocabulary. First, using overly technical phrases instead of laymen’s terms. Next, not using authoritative words and phrases for a professional audience!
Consider what this information might mean for your website. For example, if you sell wholesale products to business owners, expect professionals to visit your website. In turn, you can and should use technical phrases and industry lingo they’ll understand.
On the other hand, if you’re looking to reach everyday consumers, you’ll want to avoid or at least explain technical terms. If you’re creating content to sell products to everyday consumers, explain what the product is, how it’s used, and most importantly, what makes it better than others on the market.
When reviewing your website content, ask yourself why a visitor would stay and read through it. For instance, visitors to a foundation repair company’s site might have questions about needed fixes or an inspection. Rather than simply encouraging them to call, offer them practical information about foundation damage. This might include signs to look out for, average costs and timeframes, how you perform repairs, and so on.
Also, consider that visitors might have questions they expect answered on your site. As an example, they might wonder if you offer 24-hour emergency services or free estimates for services. Someone visiting a contractor’s site probably wants to know if you’re licensed and insured. Consequently, you’ll want to ensure your site contains all that practical information about your company.
Have you updated your business practices since creating that website? If so, it’s vital that you revise the site as needed! This might include adding new pages to reflect new products and services.
Also, you might update changes to pricing, discounts, schedules, and existing services. Customers want to know what your latest offers are, especially when it gets close to the holidays.
What is meant by “out of date”? Simply put, if you haven’t updated the content in more than 5 years, it’s probably old or out-of-date.
For instance, the 2022 Inflation Reduction Act renewed and reset the federal solar tax credit from 22% to 30% for the next ten years. Therefore, companies with websites in the solar industry should update their sites accordingly.
Compelling content might include price reductions, manufacturer rebates, and current trends. All of these can convince a potential client or customer to contact you. In turn, you don’t want to omit this information or have out-of-date info on your website!
Local businesses and service providers need to include their city name on the website! One reason for this is that people searching for local businesses often use those names in their search. Two, search engines match search terms to what they read on a website.
Search engines will match websites containing various city names to a search including those names. This makes the search pull up more relevant content.
For instance, if a homeowner in Tampa, Florida, is searching for a power washing company, they will probably search “power washing Tampa.” If your site doesn’t reference your service area location throughout the content a few times, you may be less likely to show up in the search results.
Most site owners know to use keywords and keyword phrases. These terms refer to words and phrases people use when searching online. However, it’s vital that you use all related words and phrases, not just one primary keyword per page!
Using power washing as an example, note that someone browsing online might use other phrases while searching. These can include “pressure washing,” “house pressure washing,” “power washing,” and “commercial power washing.” If these phrases aren’t included when rewriting content, you won’t show up for those terms in Google.
Expanding your keyword usage to include more words and phrases means more visitors to your site!
Completing a content audit is a complete overhaul of your content. It dives into the nitty gritty of how well your current content is driving visitors to the site. Though this can be time-consuming, the results will be worth it. If this is something you don’t know how to do, please hire a professional SEO company to assist you.
Most content audits include:
Why consider rebuilding an existing website from the ground up? One reason is to update a site’s appearance overall. Two, a newer website might offer more features that visitors appreciate. Also, an updated site or new host can make it easier for you to maintain behind the scenes.
There are a few steps to consider when rebuilding a site and rewriting content. First, make sure your written content is secure by copying and pasting it into Google docs or Word for safekeeping. Second, note if your current website host has a means of updating your site automatically. For instance, you might update its theme and then tweak a few details to enjoy an entirely new site look.
If you cannot update your site automatically through your host, choose a new website template. Next, copy and paste your content into your new site. Lastly, add any plug-ins or other features, or edit the layout as needed. By simply pasting your content onto a new site, you can update it quickly without having to recreate it entirely.
Insight Writing Agency is happy to offer this information to our readers. Hopefully, it helped answer the question of how to rewrite website content. If you’re in the market for top-notch SEO content and a rewrite seems like a daunting task, give us a call!
We offer a full catalog of professional services that get your company noticed and visitors to your door. Additionally, we’re happy to answer all your content creation and SEO service questions. To find out more or to get your writing project started, fill out our quick contact form or just give us a call.